Volvo’s reputation for technological innovation is undisputed, but communicating real life, tangible benefits can be a challenge.
We did that by highlighting the Swedish Thinking at the heart of Volvo, through a series of films associating unconventional and inspiring stories with each vehicle’s new features.
The films included a profile on a team who measure dogs' brainwaves to find out what they're thinking as well as a look at the challenges presented in building a tree-house hotel.
We also explored a more pragmatic aspect of Swedes' unique thinking and discovered how they're using the arctic cold to cool down Facebook's largest data centre in Europe.
Agency: VICE Media
Creative Direction: Valerio Oliveri / Brendon Duvall