To celebrate the 50th anniversary of the eponymous brand, Sir Paul Smith launched the
Paul Smith's Foundation
to support and inspire creative people globally.
The website and social channels of the foundation, feature the best advice gathered and given by Sir Paul Smith over the past 50 years.
The visual identity for the foundation was inspired by Sir Paul Smith’s charming character and his personal touch, always present in his work.
The website for the foundation is equally reflective of Sir Paul’s playful attitude and his love for collecting and archiving physical artefacts.
Agency: Anyways Creative
Branding & Art Direction: Valerio Oliveri
Strategy Direction: Callum Green
Design: Harry Bloom