The new MC20 marks the return of Maserati in the supercar market, after a 20 year hiatus. A milestone celebrated with an unexpected launch campaign and a series of unique partnerships.
As part of the launch content suite, we collaborated with world-class, adventurous talent to create a one-of-a-kind film and scroll-stopping still imagery to populate socials, digital, print and outdoors.
The film, directed by award-winning duo Zhang+Knight and scored by critically acclaimed Warp artist Lorenzo Senni, shows the MC20 like no other supercar has ever been shown before.
All the still imagery was meticulously shot by Studio Amos Fricke, creating a range of full car key visuals, beauty shots and abstract images that are artworks in and of themselves.
Agency: Soursop / ECD: Ravi Amaratunga Hitchcock Creative Direction: Valerio Oliveri & Max Spencer