Launching Google Assistant in Italy along UK, France and Germany.
R/GA London was set the exciting challenge of generating awareness of Google Assistant and to create new daily habits – shifting perceptions of Google from being a provider of “answers” to one of “actions”.
We brought "Fallo Fare a Google" (Make Google Do It) to life through 2 TVCs, dozens of OOH executions, Digital Display and Radio spots, ironically highlighting those 'If Only I Could...' moments.
We also produced an additional TVC highlighting the advantages of Google Assistant for drivers and promoting the 'hands-free' use of the new product.
Agency: R/GA
Creative Direction: Nick Paget
Creative (Italian Market): Valerio Oliveri / Silvia Nardella