FORA
An animated series to announce the opening of two new co-working spaces in Soho and Spitalfields.
We took Fora's tagline, 'A Space To Be Brilliant' and made it a starting point from which to celebrate the rich history of those neighbourhoods.
We researched and selected the most compelling historical facts for each area and turned them into 1 minute scripts for our animations.
We finally developed the scripts taking into consideration average view time, reading speeds and muted use on socials.
The subjects of our stories varied considerably, from Shakespearean inspiration, silk weavers, brave women and beer, to hunting cries, exotic fruits, rhythm, new romantics and radio.
Agency: Anyways
Creative Direction: Valerio Oliveri / Callum Green
Project Management: Mercedes Graves Johnston / Estelle Jarvis