A deep dive into the world of Converse Twisted, profiling the young artists and creatives redefining their categories.
The campaign launched in London, where four young innovators told us how they twist conventions. Their stories were shared on Converse’s social channels and website globally.
We produced a suite of assets, ranging from 45" hero films for converse.com to 30" and 15" individual edits for socials.
We also worked closely with Converse in the US, briefing in our art direction and later editing and designing content and social assets.
Creative and Art Direction: Valerio Oliveri
Project Management: Rosie Atkinson