Defining Ace & Tate’s editorial proposition and developing a framework and ideas for a year-long content plan reflecting the brand's positive outlook.

We also produced the very first piece of editorial content for the new approach, The A-Z of Optimism.

In a year of unprecedented uncertainty, it was important to give the audience positive figureheads to look up to. The A-Z marks the start of big plans for Ace & Tate to bring joy and meaning through their content.

The A-Z of Optimism lives on Ace & Tate’s Journal and heroes 26 individuals, initiatives and businesses who are doing things to make our world a better place.

We commissioned illustrator Miguel Angel Camprubi to bring the 26 stories to life through a series of short animations for the Ace & Tate Journal as well as cut downs for social media consumption.