ABOUT
WORK
7UP
A video series to bring to life 7UP's new brand positioning,
Feels Good To Be You
, online and on socials.
Working with a team of researchers, we gathered real ‘feel good’ stories from across the globe and documented those unique ideas.
Agency: VICE Media
Creative: Valerio Oliveri / Brendon Duvall
Creative Lead: Brendon Duvall